I remember a time when my phone was capable of just doing three major things: Calling, texting and costing my parents Rs. 100, every time I accidentally browsed the not-so-proficient internet.
But, now you see, that phone has taken the form of what we call a “Smartphone”. Thanks to the advancement in Internet technology, that has increased the powers of such a pocket device.
Now you can pay your bills, manage your bank accounts, shop online, and so on. Just a few clicks on your smartphone and you are done.
So, Digital marketing is another buzz word in this digital world we are living in. Some of you are already familiar with this but most of the people are still not very much aware of the need for digital marketing. To understand why digital marketing is so important, you must understand…
According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising………
You don’t have to remember the definition. In simple words, Digital marketing is a way to promote your business and products online using your phone or any other electronic gadget out there.
There are a number of ways business owners and brands can take advantages of digital marketing to benefit their marketing efforts. The use of digital marketing in the digitalized world not only allows brands to market their products and services but also allows for online customer support through 24/7 services to make their customers feel supported and valued. Social media interactions have become an important aspect of businesses. The social media interaction allows brands to get both positive and negative feedback from their customers as well as determining what media platforms work well for them.
Digital Marketing Advantages
- Equal Opportunity for every Business and Brand
Earlier, marketing used to be budget-oriented. Bigger Brands and larger companies had an upper hand over the small businesses due to the availability of a large amount of capital for investment. They used to dominate the marketplace. But, no more! The marketing and advertising field are unbiased and much more even now. Small businesses have equal opportunity in this highly competitive corporate world. With digital marketing, generating effective results from your marketing efforts are now more about skills and consistency rather than bigger budgets.
- Pocket-friendly than Traditional marketing
You must have seen big posters and advertisements at the roadside, streets, etc. What do you think about how many people could see them? I guess, only a bunch. But when it comes to an ad on the Internet, its reach could be a million. A poster or banner will cost you more than an ad in Google AdWords. For small businesses, digital marketing provides a much more cost-effective marketing channel that generates leads and customers.
- Optimized Conversions
There is a term called “Conversation Rate” in digital marketing. It measures the percentage rate of incoming traffic that converts into customers. If there aren’t enough conversions, then your marketing efforts will be fruitless. In digital marketing, there are some tools and techniques like Search Engine Optimization, Social media management, Email marketing, and so on. These techniques generate better results in terms of conversion rate.
- Interaction with Future consumers
This is one of the most important aspects of digital marketing. Digital Advertising methods allows interacting with potential and existing customers. Interactions can give you an insight into what your targeted audience wants. This not only benefits your business sales but also increases customer satisfaction and buying experience.
- Builds Brand Reputation
An impression is something that makes or breaks a thing. Same goes with your business also. Your brand image decides your business popularity. If your existing customers aren’t satisfied with your products and services, then you might find a decrease in your sales and that further affects your potential customers also. Delivering what you promised will help you develop a better relationship with your audience. It’s really important to build a reputation in the market or you will be thrown out of the marketplace by the reputed brands.
- Helps to earn People’s valuable Trust
In Digital marketing, your worth is proved by social media interactions. The reviews, comments, and testimonials from past customers encourage the future audience to become your new customer. The more solid these social signs are, the more will be your trust score. According to a survey, 78% of people claimed that they would trust a particular brand if they came to know about it from the people they know.
- Influences audience to take actions
Digital Marketing allows you to use Call-To-Action(CTA) that encourages individuals to make a move that you expect them to take. CTA buttons let your website visitors take a favorable action. They can sign-up, subscribe or buy, download something, add to cart, etc. In this way, your target audience interacts with you and gets converted into customers in the future.
- Entertain Mobile consumers
Mobile phones have become as essential as food, shelter, and clothing to people. With the increasingly mobile consumers, there is a need for prospecting potential customers via mobile phone. Mobile marketing has become the need of the hour as 85% of people dependably have their smartphones within their reaching distance. Possibly, one could not have a PC or laptop at home but has a smartphone.
- Better ROI for your Investments
ROI stands for Return-On-Investment. In digital marketing, business success is measured by the amount of traffic converted into leads and then customers. More the customers, the better will be your ROI. As with the increase in sales, your profit will compensate for the amount that you invested in the marketing strategy.
- Online Business Survival
Digital marketing is not just about the traffic on your website, but the number of people that get converted into customers will decide your business success. So, even if you have tons of website visitors but none of them ever convert, your business will come to an end. In order to survive in this highly competitive marketplace, you have to focus on digital marketing.
As soon as you understand the importance of digital marketing, the better will be your marketing results. If you are still confused as to how digital marketing can help your business grow, then feel free to contact us. We at HypeLoud provides you best digital marketing solutions to ensure your business’s success.
WHAT IS DIGITAL MARKETING?